Experience the medi brand
“Mine is truly perfect!" – medi receives two awards for empowerment campaign
Real patients and their authentic stories are the focus of medi's 360-degree design campaign, which was launched in 2021. For the brand and campaign work on the variety of patterns and colours in vein, lymphoedema and lipoedema therapy, the family-owned company medi received the German Brand Award as “Winner” in the categories “Excellence in Brand Strategy and Creation – Brand Communication – 360° Campaign” and “Excellence in Brand Strategy and Creation – Brand Experience of the Year.”
Constant dialogue and communication with all target groups on an equal footing is particularly important to medi. In the empowerment campaign, the patients share their individual experiences with the condition and compression therapy. In 360-degree communication, the medi brand can be experienced and leave you with a positive feeling across different target groups and platforms.
To the Empowerment Campaign