medi once againreceived the German Brand Award in 2019
According to the German Brand Institute and the German Design Council, medi is one of the best product and company brands in the industry. This year, medi received the German Brand Award again, this time in the “Excellent Brands” competition class in the “Health & Pharmaceuticals” category. This is the fifth German Brand Award medi has received since 2016. This highlights the stability of the brand and the continuous development of the company.
“We always think outside the box, look for new approaches and continue to develop our expertise on an ongoing basis”, says Managing Director at medi, Dirk Treiber. He is proud that the strong culture as a family business also influences the medi brand: “Our brand is shaped by our employees to a large extent. They convey our values, such as openness and empathy towards our target groups, and our commitment to continuously reassessing the status quo and developing new products to the outside world.”
The German Brand Award is an award for successful brand management in Germany. Its goal is to discover, present and offer recognition to pioneering brands and brand builders. Prizes are awarded for innovative brands, consistent brand management and sustainable brand communication, as well as personalities and companies which are pioneering in the brand world.