Data protection

Thank you for your interest in our website. The protection of your privacy is very important to us.

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If we, at medi, need to ask you anything, we will ask you directly.

The answers to these questions are given voluntarily. medi guarantees that your details will be treated confidentially in accordance with the applicable data protection regulations.

Data protection

All personal data collected by medi on the website will be used for the exclusive purpose of providing you with a personalised service or stored and processed in order to send you product information and offers and – if required for processing your enquiries – passed on to medi group companies, but only to the extent necessary for order-related purposes.

After logging in, medi customers and partners and interested users can access the log-in-protected areas of medi’s Internet sites. The personal data for accessing log-in-protected areas or inclusion in the newsletter subscribers’ list is handled strictly in accordance with the relevant legal requirements.

You can exercise your right to withdraw your permission for the use of your data at any time.

Each time you access the medi Internet site, the data pertaining to this process is stored in a protocol file (server log). The data relating to medi's generally accessible website pages is non-personally identifiable. The stored data are evaluated for the further development of the medi Internet offers in the interests of the user. It will not be passed on to third parties for commercial or non-commercial purposes.


Cookies are small browser-specific text files that our website places on your computer, smartphone, tablet etc. when you visit it. They help make our website an even more user-friendly experience for you (e.g. by temporarily remembering login information). They also serve to record statistical data on your use of our website and to analyse this data for the purpose of improving our offer. We also use cookies from partner companies for this. You can control the use of cookies on your device. Most browsers have functions that limit how cookies are saved or turn them off altogether. However, please remember that, by disabling cookies, the user experience provided by the website can be restricted accordingly.

Our website contains cookies from the companies Google, Facebook and Twitter. In the following, you can learn how you can influence the use of cookies from our partner companies.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Inc. ("Google").

Google Analytics uses "cookies", text files, which are stored on your computer and which enable the use of the website to be analysed. The information about your use of the website generated by the cookie will usually be sent to a Google server in the United States where it is stored. However, if the IP anonymisation is activated on this website, your IP address will first be truncated by Google within the Member States of the European Union or other members of the European Economic Area. It is only in exceptional cases that the full IP address is sent to a Google server in the USA and truncated there.

Google will use this information on behalf of the operator of this website to evaluate your use of the website, compile reports on website activity and provide other services relating to the website activity and Internet usage for the website operator. The IP address that your browser transmits as part of Google Analytics will not be associated with any other data held by Google.

You may refuse the storing of cookies by selecting the appropriate settings on your browser; however, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore, you can prevent the capture of the data generated by the cookie and relating to your use of the website (including your IP address) for Google and the processing of this data by Google by downloading and installing the browser plug available through the following link:

We also use Google Analytics to evaluate data from AdWords and the Double-Click-Cookie for statistical purposes. If you do not wish this to be done, you can deactivate this using the ads preferences manager (

You can prevent data capture through Google Analytics by clicking on the following link. An opt-out cookie will be set which prevents the future capture of your data when you visit this website: deactivate Google Analytics

You will find further information about conditions of use and data protection at and/or at

Google Analytics remarketing

Our website uses retargeting technologies from Google. The provider is Google Inc. 1600 Amphitheatre Parkway Mountain View, CA 94043, USA.

This enables us to display personalised, interest-based adverts for those who visit our website. Adverts are shown using a cookie-based analysis of prior use and surfing behaviour. To our knowledge, no personal data will be stored. A cookie is stored in order to collect anonymised data about the interests of the users and therefore customise adverts according to this information. These cookies are small text files that are stored on your computer or mobile terminals.

You can refuse the use of cookies for retargeting by deactivating interest-related adverts by Google:

More information and data protection provisions can be found in the privacy policy of Google at

Google Tag Manager

Google Tag Manager is a service operated by Google Inc. (“Google”) that can be used to create, update and manage tags.

Tags are small code elements on our website that are used to measure traffic and visitor behaviour and to detect the impact of online advertising and social channels.

When you visit our website / app, the current tag configuration is sent to the user’s browser. This contains instructions about which tags should be activated. The tool itself does not collect any personal data. However, the tool activates other tags, which may collect data.

For more information on how Google Tag Manager works, please visit: and see the use policy:


We also use the service provider CrazyEgg in order to optimise our website which only uses anonymous data. CrazyEgg serves to optimize our offering in the interest of the user. To this end, CrazyEgg analyses the way in which users interact with the offering provided by medi.

Pseudonymised user profiles are not merged with personal data of the pseudonym user without the separately granted, explicit consent of the respective party.

You can visit CrazyEgg's privacy policy at and their opt-out feature at


We use HubSpot for our online marketing activities. This is an integrated software platform we use to cover various aspects of our online marketing.

The registration service allows visitors to our website to find out more about our company and download the website contents and it gives us access to your contact information and other demographic information. This information is stored on the servers of our software partner HubSpot. We can use the information to contact our website visitors and find out which of the services that our company provides are of interest to them. 

All the information we collect is subject to HubSpot's privacy policies. For more information about this, visit the following HubSpot page:

We use all the collected information solely and exclusively to optimise our marketing.

HubSpot is a software company in the US with a branch office in Ireland.

Contact: HubSpot, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland, telephone: +353 1 5187500, HubSpot is subject to TRUSTe’s Privacy Seal.

Facebook Plug-ins

Plug-ins from the social network Facebook (Facebook Inc., 1601 Willow Road, Menlo Park, California, 94025, USA) are integrated into our website.

The areas of our website that have Facebook plug-ins can be identified by the Facebook logo or the "Like" button.

An overview of the Facebook plug-ins is given here

Whenever you visit an area of our website that has a Facebook plug-in, the plug-in establishes a direct connection between your browser and the Facebook server. By this means, Facebook receives the information via your IP address that you have visited this area of our site and transfers this information including your IP address to Facebook's server in the US. You can link the content of our website to your Facebook profile by clicking on the Facebook "Like" button while you are logged in to your Facebook account. This allows Facebook to link your visit to our site to your user account. We wish to point out that we, as operators of this site, have no knowledge of the content of the data transmitted and how Facebook uses the data.

For more information on this, please see Facebook privacy policy

Please log out of your Facebook user account before using our website if you do not wish Facebook to link your visit to our website to your Facebook user account.

Data Privacy Statement for the use of Google +1

Collection and disclosure of information:
The Google +1 button enables you to publish information all over the world. With the Google +1 button, you and other users receive personalised content from Google and our partners. Google stores both the information that you have entered for +1 content and also information about the page that you viewed when you clicked on +1. Your +1 can be integrated as notes together with your profile name and your photograph in Google services, such as in search results or in your Google profile, or elsewhere on websites and advertisements online.

Google records information about your +1 activities to improve Google's services for you and others. To be able to use the Google +1 button, you must have a public Google profile, which is visible worldwide and contains at least the name chosen for the profile. This name will be used in all Google services. In some cases, this name may also replace another name, which you have used when sharing content via your Google account. The identity of your Google profile may be shown to users who know your e-mail address or have other information that can identify you.

Use of the information collected:
In addition to the uses mentioned above, the information you provide is used in accordance with the applicable Google privacy policies. Google may release aggregated statistics on the +1 activities of users or disclose them to users and partners, such as publishers, advertisers or associated sites.


Twitter functions are integrated into our website.

These functions are provided by Twitter Inc., Twitter, Inc. 1355 Market St, Suite 900, San Francisco, CA 94103, USA. When you use Twitter and its "re-tweet" function, the web pages you have visited will be linked to your Twitter account and revealed to other users. This data is also transmitted to Twitter. We wish to point out that we, as operators of this site, have no knowledge of the content of the data transmitted and how Twitter uses the data.

For more information on this, please see Twitter privacy policy.

To change your privacy settings on Twitter, go to your account settings under

Right to information and right to deletion

You have the right to obtain information at any time about your data that medi has saved and unless otherwise specified by legal retention periods, you also have the right to have this data deleted or corrected.

If you have any queries about this, please contact the member of staff responsible for data protection:

medi GmbH & Co. KG

Datenschutzbeauftragte (Data Protection Officer)
Fr. Dr. Marion Herrmann
Hundingstr. 10
95445 Bayreuth

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